FUTURE Fambo has released the video for his new single, Never Live Your Life a Lie, produced by Robert Pryce-Stoney for Jahhstone Productionz.

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Pryce-Stoney is upbeat about the song and is confident fans will also appreciate the video.

“The response to the song has been pretty good. It has over 30,000 plays on Soundcloud and over 10,000 views on YouTube. It has also been getting some rotation on Internet radio, while creeping onto the airwaves here in New York and in Jamaica,” he told this column.

The video was directed by Simon ‘Sno’ Thompson. It was shot in Stony Hill, St Andrew, Portmore and Lakes Pen, on the outskirts of Spanish Town.

Never Live Your life A Lie is about a youth who gets caught up in the gangster lifestyle just to fit in. He pays the ultimate price by losing his life.

“Fambo agreed to shoot the video for the song as he feels it has great potential. The storyline sends an important message to the youths,” Pryce-Stoney said.

Pryce-Stoney, who migrated from Linstead, St Catherine about two years ago, has recorded a number of acts for Jahhstone Productionz, including Reblah Star, Ras Franjah and Ribz Man.

— KJ

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