AT a time when dancehall critics have declared the genre dead and buried, producer/artiste Seanizzle says its best days are ahead.
“I cannot agree that dancehall is dying as producers like myself and Stephen McGregor are carrying on the legacy that producers like Steely and Clevie and Bobby Digital left in place,” he told the Jamaica Observer.
Seanizzle (aka Sean Reid) believes disunity, not sub-standard productions, is dancehall’s biggest problem.
“The industry isn’t knitted together and there isn’t a body to represent us 100 per cent. There is a lot of segregation and people will not readily want to purchase our music if there isn’t unity,” he said, adding: “People are making money from our creations. Nicky Minaj and French Montana used our concept in their song Freak and make millions… and that is just one instance.”
Seanizzle emerged in 2005 with the Reverse rhythm which featured Beenie Man’s Reverse The Ting and Tony Matterhorn’s Sidung Pon It. Other productions followed including the 2010 anthem One Day which featured songs from Khago, Mr G, Beenie Man and ZJ Liquid.
Nizzle says his latest project is the 37 Psalms beat.
“The name and the ‘riddim’ is fitting at this time, as now is the time when conscious songs are being recorded and accepted by society. In order for a production to be successful one has to know the correct frequency, groove and mood,” he said.
The dancehall genre has been the most commercially successful sound out of Jamaica in the past 20 years, with big-selling albums by Shabba Ranks, Sean Paul and Shaggy.
It has not produced a series of overseas hits in some time, influencing critics like producer Donovan Germain to question the standard of contemporary artistes and producers.