Industry players believe the Jamaican music industry should capitalize on the growing visits, of international recording artistes to the island.
While some artistes regard the international visits as being positive, others feel like local industry players should improve their crafts.
Internationally recognized reggae/dancehall artiste Spragga Benz, believe artistes should be like two time Grammy Award winner Shabba Ranks.
Spragga Benz gave props to Snoop Lion (Snoop Dogg) for his work with Jamaican artistes. However according to the veteran the recent performance delivered by Shabba at Sumfest represents the standard those other local artistes to aim to emulate.
Spragga Benz believes only when local artistes realize that professionalism is the key, will they begin to ink deals with major record labels and artistes.
Producer Seanizzle, who got his rhythm remixed with Busta Rhymes, believes dancehall music has made its mark internationally and outlined that the visit of the international artistes is testimony that the genre has crossed borders.
Young Reggae artiste Melloquence on the other hand, warned that the attitude of local artistes will determine their latitude. He also drew reference to P.Diddy’s recent visit to Jamaica where various several expletives was used by some selectors. The young artiste believes artistes should be aware of their surroundings and know when to speak, what to say and where to say it.
International artistes who have made Jamaica their choice of destination over the past years include Ne-Yo, Snoop Lion (formerly Snoop Dogg), Busta Rhymes, P Diddy, Pusha T, Gwen Steffani, Eve, Rihanna and Sean Kingston among others.